Haug & Datter
01 · Why

A small piece of everyday magic.

Bumle Bjørn exists because my daughter deserved better apps than the ones I saw on the App Store. Most kids' apps I downloaded asked for something. Subscriptions, attention, stars, an account.

We wanted something different. A bear that reads words in familiar voices, and that doesn't try to keep the child a single second longer than they want to stay.

No ads. No profile. Perfectly fine to quit after five minutes.

02 · How it feels

Built for the small moments.

On the bus, before bedtime, while dinner cooks. You pick up the phone, hand it to the child, and know that what shows up is safe and made for exactly that moment.

The bear says the words in the voice of mum, dad, or a grandparent. The child recognises the tone. Not a synthetic narrator that learned a foreign language one Tuesday afternoon.

Home screen
Game mode
Voice recordings
Result
Bumle

My daughter is the test pilot. Her «one more time, dad!» is the metric.

03 · What it does

Three things it does well.

Your own voices. Parents, grandparents or teachers record the words themselves. Stored locally. The child hears familiar dialects, not a packaged voice.

Image and sound recognition. The child drags, points, or selects. Right answers celebrate themselves quietly. No points or stars that pull focus away from the mastery.

Parent mode with code. Settings and recordings are locked behind a simple barrier. The child can't delete the content by accident, and you can sit safely with the iPad on your lap.